It is more or less not possible to create embroidery designs with standard graphics editors unless they offer appropriate plugin, which makes jpeg to dst conversion difficult to achieve. This is mainly because embroidery designs are based on special vector graphics with additional instructions for the stitching machine.
For this you will need either a dedicated embroidery design software with support for Tajima formats, or experience graphics artist that can recreate the picture.
Open JPEG file Open DST fileAn embroidery designs manager
An embroidery design suite
An embroidery app for Illustrator
An embroidery design tool from Janome
An embroidery digitizer
An easy embroidery and apparel decoration design software